We build communities for the customer categories for our solutions. The Community hub inside Zoho Desk lets you build a powerful community around your business, while still serving customers via other channels.
Your customers can post 4 types of content within your community. These are Ideas, Questions, Problems and Discussions. Each of these serves a particular purpose.
When your customers have something to discuss with you, they can post a discussion within your community. It's a great way to debate and collaborate.
Your customers can ask you specific questions about your business, within your community hub. You can answer these questions right there and earn their respect. You can also mark questions as 'answered' and keep your community organized.
Problems are issues that your customers face when they interact with your business. They can describe the exact problem(s) they faced and give you actionable insights. You can convert the 'problem' into a support ticket and even keep customers updated on its status.
Ideas from customers often lead to new directions for your business. Allow them to share their ideas within your community. Let other customers vote on the ideas and let there be real democracy within your community.
For more information on how to setup your community, you can check this page out.